Google user data to be merged across all sites under contentious plan

Google is under fire for plans to collect data on individual users across all of its websites and merge the information into a single profile that can be used to alter the person's search results and target them with advertising and services.

Webmaster's Commentary: 

Targeted ads I do not mind, but if they are altering search results for paid advertisers, then they are potentially altering search results for the government, and that is a good reason to stop using Google's search engine.

Posted on Jan 25, 2012 at 08:27
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